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How to Attract More Customers to Your Cafe

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Customers waiting in line at a coffee shop

When it comes to running your own cafe, you want to make sure you’ve got a high footfall if you want a boost in revenue. Unfortunately, in a saturated market, this is easier said than done. Independent business owners need to improve their game if they want to compete with other cafes, let alone multinational chains of cafes and coffee shops. Luckily, smaller establishments have a lot to offer, and there is always room in the F&B scene for you to pave your own way to the top. Here are a few top tips to help you stand out from the crowd and attract more customers to your cafe.

Use Biodegradable Products

Everyone is more conscious of their environmental impact, and they expect businesses to be the same, so why not look at how your packaging is sourced for take-out orders? Envior packaging has a broad range of packaging to suit your business’s needs and includes paper cups, hot food containers, and cold food containers, all of which are biodegradable and have a better impact on the planet, something that your environmentally conscious customers will be grateful for.

Devise an Inclusive Menu

In today’s world, consumers are more aware of how food can affect the mind and body. More and are looking for vegetarian and vegan options when they eat out. Many people are also intolerant to certain food products, such as gluten, dairy, and nuts. To ensure you cater to most people, devise a menu that is inclusive. This includes food and beverages that are vegan, vegetarian, and allergen-free. A winning menu should be diverse, and clearly highlight alternatives for people with specific dietary needs. After all, if you have done the hard work of researching alternative ingredients to use in your cafe, you deserve to market your efforts with a beautifully presented menu.

Offer Seasonal Food and Beverages

A seasonal selection of food and beverages can help add interest to your cafe and make it stand out from your competitors. Whether you can get your hands on some seasonal produce for the kitchen or you want to cash in on ubiquitous coffee shop trends (such as pumpkin spiced lattes), incorporating seasonal flavours can help make your menu more diverse. As a general rule of thumb, aromatic spices are great for the autumn season while festive flavours, such as gingerbread and cranberry, are a great idea for the winter period. Experiment with floral ingredients in the spring, and go fun and fruity in the summer. A seasonal menu can help keep your regulars interested in new products while drawing new customers into your cafe.

Reward Loyalty

A loyalty card scheme is an inexpensive way to reward people for revisiting your cafe. These schemes work by tempting customers to buy more in order to earn a reward, such as a free drink or a discount. All you need is to invest in attractive business cards and a custom-made stamp, and some ink.

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